Relocation guides used to be the go to resource real estate agents would give to their prospective clients. Even when the internet was born, relocation guides were turned into downloadable pdf’s for prospect’s to access directly.

What people are looking for now is a Neighborhood Guide. A place to go and learn about a community, events, local businesses, schools & real estate.

Check out Google’s trend report for Relocation Guide vs Neighborhood Guide

Real estate agents should take advantage of this trend and build out a Neighborhood Guide for the community they farm. Having this hyper local information sets a local agent apart from the crowd and builds community authority. Couple this with value packed lead generation offerings and an agent can certainly capture higher intent leads and prospects on a consistent basis.